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Summer 2009 Newsletter

Checking the Pulse of G.L. Perry Construction

What’s New @ G.L. Perry- Waterproofing?

See Our NARI-Sponsored Ad On KTVU-TV

Electrical Work – Show your home in a whole new light!

IF IT’S TOO GOOD TO BE TRUE… It Probably Is!

G.L. Perry Construction Included in Silicon Valley Business Journal List of Top 25 Residential Contractors

Checking the Pulse of G.L. Perry Construction
We are not going to pretend that the economy has not affected the business climate at G.L. Perry Construction. But we are proud of the sound business practices we have in place and of the additional adjustments we have made that have enabled us to weather these tough times. It’s in times like these that paying close attention to the financial details (ok…some people just plain call Jerry a tightwad!!) bears positive results. So just how are we doing?

  1. We have retained our core office and field staff, all of whom are largely responsible for the high quality of work we provide to our customers.
  2. We love our satisfied customers! Mike Grady and Diane Doolittle of Los Altos, Bob and Robin Fox of Los Gatos, Christy Warren of Almaden Valley, and Skip and Mimi Braatz of Willow Glen are a few of them!! They awarded us their original projects then retained us for extensive additional projects as well.
  3. We have built a solid base of customers these past 30 years who continue to provide referrals. Our clients, current and past, have always been great about giving our name to neighbors, coworkers and family. Know that we always follow up with each and every referral.
  4. We continue to provide realistic estimates that take into consideration the costs of goods, time and the expenses of running a business. The need to pay insurance, taxes and employee benefits doesn’t go away just because the economy has gone awry. (see related article!)
The truth is that this is not the first time that the economy has taken a dive in the last 30 years. You don’t get named one of the top 25 contractors in Silicon Valley by cutting corners and being frivolous with expenses. We have weathered downturns before based on sound financial practices and we will continue to do so now. Jerry says, “I may be a tightwad, but this is where my expertise really pays off.” And in the end, this means good news for our clients because we will still be in business and working when you need us!


What’s New @ G.L. Perry If you noticed the word waterproofing at the top of this newsletter it is not a typo. We now have Jason Deas and crew who can provide many different waterproofing applications and products for decks, basements, patios, walls, floors, above and below grade work. They come to us with experience and knowledge about several waterproofing products that preserve many different materials. Nothing is more beautiful than that brand new deck or fence. Here’s a way to preserve that beauty and protect your financial investment. To learn more about these waterproofing products give Sue a call @ 408-287-3772.

See Our NARI-Sponsored Ad On KTVU-TV
We are happy to announce that we will be participating in an advertising campaign sponsored by the National Association of the Remodeling Industry (NARI), which will appear on KTVU –TV beginning Monday, June 1, 2009. The campaign is called the NARI Remodeler’s Showcase and is designed to generate visibility for Bay Area NARI members through a series of television commercials promoting the NARI link on the KTVU.com website, which also includes the websites of its participating members.

We look forward to sharing the scope and quality of work we do with the Bay Area. We hope you will watch for the mini commercials and then go the KTVU.COM to learn more about NARI and G.L. Perry Construction.

We are also proud to include this list of our own personal participating sponsors who joined us in this cooperative advertising campaign. When we contacted a few of the subcontractors and suppliers we frequently work with, we were overwhelmed with their positive responses. We work with great people and are very pleased to associate with all of them. The group listed below, who are sharing this advertising opportunity with us, are just some of the great companies we work with.

A to Z discount Windows and Skylights
Burman Cabinets
Coyne Stairs
Economy Lumber
Ferrari Designs Landscaping Contractor
Flury Bryant Design Group
Los Gatos Roofing
Newhall Plumbing
Sage Valley Tile
Sisbro Plumbing
Stanford Painting
Look for the campaign to start this JUNE.

Electrical Work – Show your home in a whole new light!
We are very pleased with the skill and professionalism of CB Electric. Our electricians have 12 years of experience in residential and commercial work. No job is too large or too small. Summer is a good time to look around your home or office for those electrical projects that have been pushed to the bottom of the list. Many older homes need upgrades to their electrical wiring system, to make these homes safe by adding GFI receptacles, new circuits or panel upgrades. Pay special attention to exposed or old wiring that may be hazardous. Nothing changes the look and feel of a room than proper lighting. Call it the icing on the cake! And now there are many options to choose from. We have recently installed fiber optic fixtures and will be installing our first LED recessed can lights soon. The lighting industry is constantly developing new low energy options for task, art/object illumination, direct and indirect lighting. Ask us.

IF IT’S TOO GOOD TO BE TRUE… It Probably Is!
Last spring we ran an article in our newsletter about construction estimates that seem too good to be true. We warned everyone to watch out! What was true in 2008 still applies and bears repeating in 2009.

Stephanie Belton of Fireplace Plus and Blaze is a subcontractor that has been involved in our projects for over 15 years. She called us regarding our article when it came out and had the following to say. “ I wish all contractors and subcontractors would be as honest as you are. It is a travesty what is happening in the industry, with sub-standard work and unethical contractors hiding behind low bids. I am proud of the work you guys all do, and am glad to have known you for so long.”

Thank you, Stephanie! We appreciate your support.

When receiving a bid on any job, there are many variables you have to consider. Asking questions of past customers and referrals is one way to learn if ultra-low bids are a foil for sub-standard work.

Here are a few questions you should ask before you sign on the dotted line with any contractor:

  1. How long has the contractor been in business?
  2. Is the contractor licensed and bonded?
  3. What sub-contractors does the contractor work with? How long have they been in business?
  4. When problems arise – and in every job there is the unexpected! – is the contractor easy for the client to work with to fix them?
  5. Does the contractor stand behind his/her work?
  6. Does the contractor live up to his estimate or are there unexpected extras that are tacked on after the fact?
  7. Does the contractor complete the job in the time expected?
At G.L. Perry, we stand behind our estimates. Our prices reflect the quality of our work, the quality of our materials and the prices of our subcontractors. We also work with other subs and tradesmen that have been in the business for many years. For example, we can’t depend on the work of a tradesman that might go out of business in the fifth month of a six-month project!! We also respect the honest bids of our subcontractors who understand that continuously under-pricing projects will only sound the death knell for their company over time. (Yes, Jerry uses the phrase “death knell” all the time!)

Don’t be fooled by the estimate that seems too good to be true. In the end, the smart consumer understands that you get exactly what you pay for!

G.L. Perry Construction Included in Silicon Valley Business Journal List of Top 25 Residential Contractors
At G.L. Perry, we operate much like a family. Some of our employees have been with us since we started doing business more than 30 years ago! The dedication they show to the company and to our customers can be seen in the number of referrals and repeat business we get from our clients. And now it can also be seen in print!

In the April 3, 2009, edition of The Silicon Valley Business Journal there was a tidbit of news that we can’t help bragging about, just a little. We were selected as one of the top 25 residential contractors in Silicon Valley / San Jose!

Thank you to all our employees and to all our customers. We may be one of the top 25 contractors, but to us, you are all Number 1!




Phone:
(408)287-3779
Fax:
(408)287-3776
      Email:
glperry@glperry.com

      Address:
623 Stockton Ave.
San Jose Ca 95126